Hasbro, Inc. today announced an exclusive MY LITTLE PONY retail program with Target Corporation (NYSE:TGT) featuring out-of-aisle premium space in the toy department devoted to MY LITTLE PONY merchandise inspired by the magical world of CANTERLOT from MY LITTLE PONY Friendship is Magic, the No. 1 television show for Kids 2-11 airing on The Hub and a Hasbro Studios production. The new program debuts the week of July 31 at Target stores nationwide.
“CANTERLOT at Target is a showcase example of how Hasbro reinvents our brands and works with retailers and licensees to create innovative and meaningful connections with consumers,” said Ira Hernowitz, Senior Vice President, U.S. Marketing at Hasbro. “The program presents a wide array of MY LITTLE PONY products from t-shirts to bedding and books in a dedicated display that is designed to share the magic and sparkle of CANTERLOT with young girls.”
“This summer, fans of the MY LITTLE PONY Friendship is Magic television show, can embark on their own CANTERLOT adventure at Target,” said Stephanie Lucy, Vice President of Merchandising, Target. “We expect that Target’s exclusive merchandise will have MY LITTLE PONY followers mesmerized.”
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